Dunamu BTS Hybe launch K-pop digital collectibles

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Dunamu Inc., the parent company of South Korea's largest cryptocurrency exchange, Upbit, and Hybe Co., Ltd.

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the music agency behind K-pop mega group BTS, launched a K-pop digital collectible platform on Tuesday

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through their Los Angeles-based joint venture, LEVVELS Inc. Dunamu Inc. is the parent company

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of Upbit, which is South Korea's largest cryptocurrency exchange. Hybe Co., Ltd. is the music agency behind BTS.

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Midway through the month of October is the target date for the official debut of the platform that goes by the name MOMENTICA.

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Its main goal is to make it easier for fans and artists to connect with each other by using decentralized ledger technology.

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Its digital treasures, which are given the name TAKE, record one-of-a-kind moments with K-pop artists and make them available to fans for collection in image and video format.

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On October 5, fans of five popular K-pop groups (SEVENTEEN, fromis 9, TOMORROW X TOGETHER, and LE SSERAFIM)

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will have the opportunity to pre-register for their free digital collectibles. These groups are:

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